Search Engine Marketing (SEM)
Paid search advertising is an effective way to reach consumers at all stages of the purchase process...awareness, consideration, engagement, action and loyalty. Our pay-per-click (PPC) strategies typically prioritize brand and purchase-intent searches in order to maximize efficient, low-funnel conversions. Next we target consumers who are in the latter stages of product research, or who may be considering close competitors' products. Budget permitting, we then seek to drive awareness and consideration at the top of the funnel to reach new customers and expand your business.
Spending money on search is easy to do. Driving a return on investment (ROI) can be more difficult. Prior to launching any PPC campaign, we establish clear key performance indicators (KPI's) with each client. We use Tag Manager, Google's latest tracking technology, to measure consumer response and we optmize based on those KPI's.
In addition to advanced performance tracking techniques, we implement the latest SEM best practices to drive performance. Bid boosts, mobile optimizations, ad extensions, targeting, keyword insertion, product listings, day parting...we use every tactic available to give you an edge against your competition and drive ROI. In fact, Google ranks Kahuna Marketing amongst the top 5% of Google Partner agencies in the implementation of performance and customer care best practices.
REMARKETING & DISPLAY
Target Your Audience
You know your customers. We know how to find them online. With display advertising we will get your message to your customers. Whether your goal is to stay top-of-mind with shopping cart abandoners from your website, position your product next to premium web content, or drive awareness with new audiences who "look like" your consumers, we will build the right solution for you.
We will help determine the right budget and select the appropriate network for your campaign. If you do not have creative assets, our team can design and build your banners or text ads based on IAB standards and best practices. We will help you refine your message and call-to-action (CTA), and can even test your creative in market through Google Consumer Surveys.
Your remarketing and display ad campaign performance will be measured against agreed upon key performance indicators (KPI's). Metrics may vary based on marketing objectives and targeted sales stage, but we will provide clear reporting, including attribution modeling as needed, to help you measure the impact of your campaigns on the growth of your business.
MOBILE & VIDEO
The Sky is the Limit
Target by device. Target by geographic location. Deliver your message in app or on the web. Google AdWords makes it easy to reach your consumers on thier mobile devices. We will create a mobile solution to meet your marketing objectives.
Did you know that YouTube is the second largest search engine in the world? Your customers are consuming video content around the clock. We can reach them with In-Stream pre-rolls, where you pay only when your audience watches your ad for 30+ seconds. Or we can reach them with In-Display banner ads to re-enforce your message and encourage clicks. Our solutions will help you unlock the power of video.